| Brand | Type | Rolls in pkg | Price – subscription based | Price – one-time purchase | Cost per roll | Ply |
| Who gives a Crap | Bamboo and Recycled | 24 Rolls / 48 Rolls | $30 ($10off on first purchase) / $48 | $30+ free Shipping | $1.25 / $1.00 | 3-ply |
| Brand | Positioning Statement | Functional value | other features |
| Who gives a Crap | Good for your bum.Great for the world. | Simplify life | tree-free |