About Us
Connecting communities to circular action.
weRcircular is a registered Canadian not-for-profit working to accelerate a thriving circular economy — by connecting businesses and communities so they understand and support each other.
Our PURPOSE
weRcircular’s purpose is to advance the circular economy through effective communications — because the biggest barrier to circular action isn’t a lack of solutions. It’s a lack of awareness.
Across Canada, businesses are already doing the work — repairing, refilling, reusing, and reimagining how resources flow through our communities. Most of them have never had the language to describe it that way. And most people in their communities don’t yet know why it matters to them.
weRcircular bridges that gap. We work with circular economy businesses to help them tell their story — clearly, confidently, and in ways that resonate with the people around them. Through a growing network of national collaborators and a shared communications platform, we give organizations the tools and messaging they need to build real relationships of trust with their communities.
We measure what works, iterate on what doesn’t, and share what we learn — so the whole network gets stronger over time.
We’re at the beginning of something — and that’s the point.
We believe the circular economy is already happening in communities like Stouffville — it just needs a voice. We're building our collaborative network and communications platform together with the organizations who want to be part of that story. If that sounds like yours, we'd love to hear from you. Let's talk!
Audrey Bayens
Founder, Strategic Engagement and Programs
Audrey is a purpose-driven professional connecting community with GHG reduction and circular economy principles. As the leader for Circular Economy Clubs of Canada and previous leader of Circular Economy Club Toronto she works to inspire projects that strengthen relationships between citizens, municipalities and circular business. As the initial founder of weRcircular, she is striving to collaboratively shape circular economy community awareness nationally. In addition, she works as a NRCan Registered Energy Advisor, and Advisor for Federation of Canadian Municipalities Community Building Retrofit Program. As an avid volunteer, Audrey sits on the York Region CE Working Group. Audrey has been a leader in sustainability projects with high impact since 2010.
Read about what we’re building — and why it starts in Stouffville.
Cathy Bogaart
Director, Marketing and Communications
Cathy Bogaart brings 20 years of experience helping mission-driven organizations craft compelling narratives, engage key stakeholders, and build communications strategies that drive meaningful impact.
As a consultant and fractional leader, she works primarily with social purpose organizations—particularly those harnessing advanced technologies to serve the public good. Her diverse portfolio includes work in the circular economy, biomedical innovation, and AI safety and governance.
Beyond her professional work, Cathy is an avid cyclist and passionate cook who wastes nothing. She also dedicates her time to mentorship, literacy tutoring, and supporting mental health initiatives.