Your business is already doing good work. We help people see it.
WeRcircular connects Canadian circular economy businesses with the communities around them — through communications built together, tested with real people, and designed to build lasting trust.
WHO WE ARE
WeRcircular is a Canadian not-for-profit based in Stouffville, Ontario.
We work with businesses whose products and services keep things in use longer, reduce waste, and give resources a second life — whether those businesses use the words “circular economy” or not. We help them communicate that value clearly, so the people in their communities who care about it can recognize them, trust them, and keep coming back.
What we do together
We help you tell your story
A lot of businesses doing good work don’t have the words to describe it. We do. We work with a growing network of businesses to build communications that reflect what each of them actually does — drawing on what’s worked across the group, testing with real people, and sharing what we learn. Everyone gets stronger together.
We connect you to a wider community
WeRcircular is part of a growing national and international network of circular economy businesses. When you work with us, your business gets visibility beyond your own channels — including a listing on Circular Regions, an international directory with a Canadian spotlight.
We bring you real feedback
We test communications with real community members and report back on what lands. You find out what your neighbours actually think — and you get messaging you can trust because real people helped shape it.
What’s on now
R Words of the Circular Economy — Stouffville Campaign
weRcircular’s 2026 public awareness campaign in Stouffville centres on Earth Day (April 22). The campaign spotlights local businesses whose work reflects circular economy principles — repair, reuse, refill, and more — helping the community see circularity already happening in their own neighbourhood.
Visit us at the Stouffville Public Library on April 25!
WHO THIS IS FOR
WeRcircular is for Canadian businesses at any stage — whether you’ve been thinking about sustainability for years or you’ve never used the words “circular economy” in your life.
If your business repairs, reuses, refills, or finds new life for materials and products, there’s a good chance you’re already part of this. We’d love to show you what that looks like — and help the people around you see it too.
WHO THIS IS FOR
WeRcircular is for Canadian businesses at any stage — whether you’ve been thinking about sustainability for years or you’ve never used the words “circular economy” in your life.
If your business repairs, reuses, refills, or finds new life for materials and products, there’s a good chance you’re already part of this. We’d love to show you what that looks like — and help the people around you see it too.