| Brand | Type | Rolls in pkg | Price – subscription based | Price – one-time purchase | Cost per roll | Ply |
| Seventh Generation | 100% Recycled | 24 Rolls | $38.57 | $1.60 | 2-ply |
| Brand | Positioning Statement | Functional value | other features |
| Seventh Generation | The planets choice for a powerful clean | Impact on the environment | Reduces risk /healthy and quality |