| Brand | Type | Rolls in pkg | Price – subscription based | Price – one-time purchase | Cost per roll | Ply |
| Reel | Bamboo | 24 Rolls | $29.99+ FREE Shipping | $32.99+ $5 Shipping | $1.37 | 3-ply |
| Brand | Positioning Statement | Functional value | other features |
| Reel | Small Changes. Big Impact | Reduces risk/simplifies life | Plastic-free,no inks/dyes,Biodegradable |