| Brand | Type | Rolls in pkg | Price – subscription based | Price – one-time purchase | Cost per roll | Ply |
| Number Two | Bamboo | 24Rolls | 32.30+free Shipping | 34$+Shipping | $1.41 | 3-ply |
| Brand | Positioning Statement | Functional value | other features |
| Number Two | Your Number 1 Toilet paper | Clog and Septic safe/Stylish(Personalized packaging) | plastic free/silky touch/strong |