| Brand | Type | Rolls in pkg | Price – subscription based | Price – one-time purchase | Cost per roll | Ply |
| Caboo | Bamboo and Sugarcane | 24Rolls | $27.99 | $1.16 | 2-ply |
| Brand | Positioning Statement | Functional value | other features |
| Caboo | Save our trees,preserve our forests | mimimize environmental footprint | sustainable, treeless paper,luxuriously soft and very strong. |