| Brand | Type | Rolls in pkg | Price – subscription based | Price – one-time purchase | Cost per roll | Ply |
| Whole Roll | Bamboo | 18 Rolls | $20.89+Shipping | $1.16 | 3-ply |
| Brand | Positioning Statement | Functional value | other features |
| Whole Roll | Everything that touches your skin should be natural | Natural choice/easy to carry | Good for planet ,Best for next generation |