| Brand | Type | Packaging | Rolls in pkg | Price – subscription based | Price – one-time purchase | Cost per roll | Ply |
| White Swan | 100% Recycled | Paper | 48 rolls | $39.99 | $0.83 | 1-ply |
| Brand | Positioning Statement | Functional value | other features |
| White Swan | Upgrade your washroom without spending a fortune | Recycled and septic safe this is a comfort to the environment | premium comfort with it’s 1-Ply count |