| Brand | Type | Rolls in pkg | Price – subscription based | Price – one-time purchase | Cost per roll | Ply |
| Tushy | Bamboo | 36 Rolls | $59 | $69 | $1.91 | 3-ply |
| Brand | Positioning Statement | Functional value | other features |
| Tushy | Intro-deucing our new and improved Bamboo Toilet Paper | 100% SAFER | 100%stronger/sustainable |