This Challenge is a Georgian College Research Analyst Program initiative.

Laine Sills, Erin Hodge, and Pooja Pathak are Georgian College Research Analyst students. They are studying how citizens incorporate sustainability into their purchasing decisions.

This study will help to understand what citizens believe their responsibilities towards achieving a sustainable economy are and the challenges they face in adapting to the new push for sustainable “consumerism”.

Data collection for this project was completed in April 2022.