The Nulla Project

The Nulla Project

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Victoria, British Columbia
Company Contact Information
Website/Social Media:
Select all circular tactics you use in your business/organization :
  • Product Life-Cycle Extension
  • Responsible Use/Collaborative Consumption (Resource Sharing Platforms)
What is your mission/vision statement?:

Our mission is to improve the to-go culture on Vancouver Island.

Our vision is to reduce single-use cup and takeout container waste from the landfill while keeping the to-go culture alive. We hope to help eliminate single-use non-backyard compostable cups and takeout containers from circulation in Victoria and beyond. 

What is the problem you are trying to solve? :

Our business helps to reduce the number of single-use cups and containers that end up in the landfill daily. The City of Victoria audited their bins in 2019 and found that 13,000 single-use cups are thrown out daily. We want people to be able to keep getting their takeout food or beverages without increasing waste generated in the current linear to-go model.

What is your solution? :

We provide a reusable returnable cup and takeout container service to coffee shops, restaurants and retailers (for residents and tourists) in Victoria. This service gives consumers an alternative to single-use cups and containers. We currently have coffee cups available, they provide an alternative to disposable cups with a $5 deposit that is refundable at any of the network locations.

What is the intended impact you are aiming for? :

We aim at reducing waste from single-use items that end up in the landfill. We want to eventually eliminate the waste from single-use items but we are a starting with a goals of reducing it by 20%. We want to raise awareness on the single-use plastic pollution that is all around us.

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