| Brand | Type | Rolls in pkg | Price – subscription based | Price – one-time purchase | Cost per roll | Ply |
| Cloudpaper | Bamboo | 24 Rolls | $29.99+ FREE Shipping | $33.99+Shipping | $1.41 | 3-ply |
| Brand | Positioning Statement | Functional value | other features |
| Cloudpaper | WE ROLL DIFFERENT | absorbs quickly | Plastic-free ,recyclable |