weRcircular’s purpose is to enable climate action through circular economy principles, while inspiring hope and eco-anxiety reduction.


weRcircular aims to achieve this by supporting circular economy initiatives through a network of national ambassadors by providing circular messaging templates through a digital platform. This will allow the stakeholders to control and customize their own initiatives using this prepared messaging as a foundation to build relationships of trust within the community. We will use a data-driven approach to measure the success of community engagement.

“There is no power for change greater than a community discovering what it cares about.” – Margaret J. Wheatley