About Us
Our PURPOSE
weRcircular’s purpose is to advance a circular economy through effective communications.
Our goal is to achieve this by supporting circular economy initiatives through a network of national ambassadors by providing circular messaging templates through a digital platform. This will allow the stakeholders to control and customize their own initiatives using this prepared messaging as a foundation to build relationships of trust within the community. We will use a data-driven approach to measure the success of community engagement.
Our Team
The weRcircular team emerged through a collaborative initiative by members of Circular Economy Clubs of Canada. Our team brings together a diverse mix of perspectives and expertise through circular economy education, experience, and passion, making us well positioned to create weRcircular.
Audrey Bayens
Co-Founder, Strategic Engagement and Programs
Audrey is a purpose-driven professional connecting community with GHG reduction and circular economy principles. As the leader for Circular Economy Clubs of Canada and previous leader of Circular Economy Club Toronto she works to inspire projects that strengthen relationships between citizens, municipalities and circular business. As the initial founder of weRcircular, she is striving to collaboratively shape circular economy community awareness nationally. In addition, she works as a NRCan Registered Energy Advisor, and Advisor for Federation of Canadian Municipalities Community Building Retrofit Program. As an avid volunteer, Audrey sits on the York Region CE Working Group. Audrey has been a leader in sustainability projects with high impact since 2010.
Cathy Bogaart
Director, Marketing and Communications
Cathy Bogaart brings 20 years of experience helping mission-driven organizations craft compelling narratives, engage key stakeholders, and build communications strategies that drive meaningful impact.
As a consultant and fractional leader, she works primarily with social purpose organizations—particularly those harnessing advanced technologies to serve the public good. Her diverse portfolio includes work in the circular economy, biomedical innovation, and artificial intelligence.
Beyond her professional work, Cathy is an avid cyclist and passionate cook who wastes nothing. She also dedicates her time to mentorship, literacy tutoring, and supporting mental health initiatives.